I'M PASSIONATE ABOUT BEING AN ACTIVE PART OF THE COMMUNITY
It's important to me to do meaningful strategic work and use creativity as a tool to engage teams, the community and policy makers.
OBJECTIVE AND SUMMARY OF EXPERIENCE
SUMMARY: STRATEGIC LEADERSHIP EXPERIENCE BACKED BY TANGIBLE SKILLSETS
It is important to me to be an active part of the community and to work with organizations that are seeking to improve systems to strengthen outcomes, foster cross-cultural understanding, and help generate awareness of the barriers faced by many marginalized groups. I value doing meaningful, strategic work and utilizing creativity as a tool to engage teams, the community, and policymakers. I am seeking a new role where I can be an active part of a team that is focused on making our world a better place for people from all walks of life. I am looking to join a team that is seeking one of the following, a new Executive Director, Deputy Director, Marketing Director, Program Director or Manager of Grant-making.
When working with non-profits or for-profit organizations in strategic planning, I will not only help your team solidify a plan that increases impact, I will also bring 18 plus years of tangible, hands-on field experience. This enables me to implement tasks and provide team training to make the organization’s vision a reality. Whether your organization is seeking to develop a 5-year plan, develop structure to launch a new pilot program, further engage stakeholders, move through the rebranding process, or just tighten up general operations, I would love to collaborate with you. For organizations that are already working with confidence in their process, I’m also available to provide support to ensure growth remains sustainable. I am able to help develop updated onboarding processes for continued team expansion, or work with you to develop succession action plans to prepare to smoothly pass the torch after key leaders move into retirement or to proactively prepare for changes to the board.
I have formal training and experience in cross-departmental leadership and management. I work with teams to increase community impact through addressing system barriers (including outdated policies), increasing team capacity, and meeting compliance goals. These results are often made possible by refining internal standard operating procedures that streamline workflows and expand a team’s understanding and use of software.
I also bring a background in marketing and socially engaged art to merge program development with storytelling. I help teams identify innovative ways to forge new community collaborations, to engage target audiences, leverage stakeholders and increase an organization’s reach. Additionally, my experience in brand development and marketing enables me to work with senior management teams, boards, and staff to refine and polish an organization’s public-facing content to elevate an organization’s public presentation, and external communications.
It is the development of a clear and strategic action plan paired with team support that mobilizes initiatives and brings concepts to life. When merging all of these components together, I find that it is my ability to visually illustrate concepts with infographics that gains collective team support, brings clarity to training materials, and creates effective calls to action.
•Formal training paired with professional experience working across multiple departments in 8 organizations.
•Leadership of 55 union and non-union employees and up to 35 volunteers.
•9 years of experience working directly with boards and committees.
•Within 8 organizations, led strategic planning efforts informed by S.W.O.T. analysis exercises, market research, and organizational capacity assessments which resulted in the refinement or establishment of new standard operating procedures.
•Developed educational resources and led team training sessions as part of work completed at 10 organizations.
•Implemented new software or expanded use of existing software at 6 organizations.
•Developed or updated instructional manuals for 7 organizations.
•Experience managing and conducting oversight of complex budgets. Over 4 years of experience in federal grant-making with annual giving budgets reaching up to $200K, plus $143K in disaster relief funding. Oversaw the distribution of funds through multiple grant-lines while working to reduce barriers and eliminate counter productive policies. Led educational sessions to increased compliance with the Office of Management and Budget’s Uniform Guidance/Code of Federal Regulations (2 CFR 200 and Title 2/Subtitle B/ Chapter XXXIII). Tracked and monitored between 11 to 22 projects per year. Matching funds per individual project often exceeded $100K per project. Evaluated and approved budgets with federally negotiated indirect cost rates for on-site and off-site work.
•5.5 years drafting contracts and/or subawards.
•Managed payroll for 4 organizations and provided guidance on HR requirements.
•15 years of experience conducting outreach to provide educational support to help clients navigate complex systems, access resources, and improve compliance.
•Developed resource sheets as part of work completed at 4 organizations.
•Served as a cold call collections agent with 70% recovery of outstanding funds for 2 clinics by providing patient education and support when navigating complex systems.
•A portfolio showcasing graphic design pieces with production costs up to $10,000 per item (Example: View the community centered mobile mural project.)
•11.5 years of publication experience working in layout production with an average budget of $4,000 per print run. 4.5 years of experience using Quark (an Adobe InDesign equivalent).
•Experience in quality control color management for print and web publications. Coursework completed in color theory, and the psychology of color applied to space, design, and culture.
•9 years of experience helping organizations develop strategic social media marketing plans. Increased conversion rates by up to 70%. (Example: See NMHC’s new grant applicant list.)
•10.5 years of experience in brand centered website design and maintenance; user interface design, with 9 years of emphasis in WordPress. 2 years of ADA website design experience.
•A portfolio of published photo essays and writing covering feature articles for local and national stories for the Corrales Comment newspaper.
•15.5 years of experience in DSLR photography helping organizations capture live events; 5 years working in a lead photojournalist role covering local and national assignments.
•15.5 years of photo editing experience, including following brand specific editing criteria.
•15.5 years of history working in graphic design for both print and web media working with Adobe Photoshop and Quark.
•7.5 years of experience publishing e-newsletters and press releases using Constant Contact and Wild Apricot. (Example: Helped the NM Humanities Council increase their open rate by 14.33% moving from 27% to 41% and helped staff automate tasks with these tools.)
•Basic video production and post-production editing skills. Basic audio recording and editing skills focused on story recording.
•Helped 6 organizations establish and manage an archive catalog system to ensure organizational records are easily accessible for future use.
EDUCATION
University of New Mexico—B.F.A. with a Minor in Arts Management
2009 – 2015
Awards, Honors Distinctions and Memberships:
-
McRae Outstanding Senior Award for innovation in the arts and academic excellence; Baccalaureate Honors–Summa cum laude 4.0 GPA; Departmental Honors–Summa cum laude for honors thesis Voices & Connections project; Member of Delta Alpha Pi; Golden Key; and Phi Kappa Phi Honors Societies.
Area of Emphasis—Socially Engaged Art:
Developed project management and proposal packets to: meet public installation guidelines, obtain funding from local businesses, mobilize volunteer participation, and execute projects successfully by upholding deadline commitments. Collaborated with local non-profits and marginalized communities to utilize art as an education and storytelling tool. Sought out internships and practicums to work with nonprofits to meet organizational strategic planning goals, build bridges between divided groups in society, and seek to address real issues through systems change.
NOTE: Primary areas of focus sought to work in collaboration with grassroots nonprofit leaders to:
- address homelessness through support of the housing first initiative;
- address environmental justice issues through the Urban Refuge Initiative;
- and use storytelling to address societal issues that stem from “othering” people that are from different communities or socio-economic backgrounds.
Program Development Practicum:
Served on the program proposal committee which led to UNM’s revamped Arts Leadership + Business minor.
VISUAL EXAMPLES
Public Art Installation, Honors Thesis Project—Voices & Connections:
The Voices & Connections (VC) project culminated as a mobile set design installed into the City of ABQ’s Special Collections Library. This mobile room had a 5 foot inner walking path to meet fire code. It was floated on sliders to meet the architect’s requirement to be in a historic building. The VC project housed a series of metaphorical portraits paired with audio.
This installation was created in collaboration with individuals (ages 5 to 65) who experienced homelessness at some point in their lives. Collaborators contributed biographical content over different periods of time. Some stories were collected over a period of 18 months of collaboration and others were collected in an hour long interview.
Proposal Writing for Grants Practicum with the Metropolitan Homelessness Project
In conjunction with coursework hands on experience was obtained working under the Development Director at the Metropolitan Homelessness Project (MHP is currently called Heading Home). Utilized public health and Department of Labor information to compose a proposal to pursue grant-based funding to support MHP’s Respite Care Program and connect it with the new housing first initiative.
VOLUNTEER SURVEYOR - CONNECTING PUBLIC HEALTH AND THE HOUSING FIRST INITIATIVE
Point-in-Time Survey: 3 years of participation in the Albuquerque focused survey seeking to individually count the number of people experiencing homelessness. Conducted health and vulnerability surveys, which 1) helped determine which individuals were closest to death to house them first; 2) contribute to public health data; 3) evaluate on-the-ground community needs vs. available resources to better inform strategic planning across sectors and across service providers; 4) utilize qualitative and quantitative data for writing proposals for grants; and 5) inform content for the Voices & Connections public art installation.
Branding for Nonprofits Internship with the Metropolitan Homelessness Project
In conjunction with coursework hands on experience was obtained by working with senior management at the Metropolitan Homelessness Project (MHP is currently called Heading Home). Utilized storytelling through photography, graphic design and outreach materials to highlight the faces and voices of MHP to engage volunteers, leverage donor support and inform the community of the organizations mission and vision.
Social Media Marketing with the Friends of Valle de Oro National Wildlife Refuge
NM State University—B.S. Hotel, Restaurant and Tourism Management
2005 – 2007
- Food and Beverage Management Internship at Hyatt Regency Tamaya: Trained in budget management, forecasting, cost control, food safety and scheduling.
- Fundraising and Events Practicum: Coursework for public event planning and hands-on event execution experiences was led by former NM Department of Tourism’s Deputy Secretary. Collaborated to plan and execute the HRTM Department’s annual black-tie gala fundraiser. Planned a festival event which required City of Albuquerque permits, on-site security and medics, porta potty rental, and fire marshal approval.
-
Awards and Memberships:
Senior Capstone Enterprise Marketing Award recipient; Member of National Society for Minorities in Hospitality
Central NM Community College—Prerequisite courses
2002 – 2005 / 2010 – 2013
- College Recruitment Office Internship: Gave presentations, hosted campus tours and assisted in outreach events at local high schools.
MULTIFACETED WORK EXPERIENCE
NM Humanities Council – ALBUQUERQUE, NM
February 2021 – June 30, 2025
Director of Grants and Communications Officer:
DATA EXAMPLES
Federal Grant Making and Procurement (For art and humanities centered public programs):
Oversaw multiple grant lines to distribute federal funds to nonprofits, Tribal organizations and government agencies throughout NM. Managed annual grant making budgets of $200,000, plus $143,000 of disaster relief funds. Created grant line specific infrastructure to track different criteria and the balance of funds distributed through different grant numbers. Infrastructure included grant line specific subaward agreements to solidify contracts, Foundant forms, staff process tracking sheets and payment tracking sheets.
-
RESULTS:
Using the National Endowment for the Humanities' definition of new applicants, around 70% of inquiries were considered new applicant inquiries. 30% of the funded projects were led by new subrecipients. Of the organizations that were awarded 39% were new to the major grant line and 61% received a major grant in recent years. These figures are a notable increase of new applicants when compared to previous grant cycles, which directly addressed NMHC strategic planning goals and aligned with NEH's desired outcomes.
Distinguished Procurement Guidelines:
Provided Education to Applicants and Grantees:
Created website pages with educational content for grant applicants. Hosted individualized educational sessions prior to applications being submitted. Led grant project launch orientations for awarded organizations to review the Grant Management Handbook that included forms to request changes to the budget, program components, personnel, and/or educational scholars. Covered recording, tracking and reporting throughout the lifecycle of the project to be able to adequately capture promised deliverables, community impact and provide detailed itemized expense reports for annual audits.
DATA EXAMPLES
Budgets, Compliance, and Educational Support:
Hosted educational project-centered grant consultation meetings to assess public art and humanities based exhibitions, traveling film screenings, cultural festivals, oral history performance projects, and more. Worked with Project Directors and Fiscal Managers to review projects and programs from risk assessment and community impact points of view. Reviewed project expenses and documentation to ensure budget components were in alignment with the US Office of Management and Budget’s Uniform Guidance / Code of Federal Regulations (2 CFR 200 and Title 2/Subtitle B/ Chapter XXXIII) and the needs of accounting auditors. Reviewed project execution plans and budgets to screen for activities that go against federal policies, laws or regulations such as lobbying, inappropriate applications of indirect costs, objectives to act as a pass-through entity, lack of a registered SAM.gov Unique Entity Identification number. Screened potential partners for any outstanding federal debt and/or debarment while simultaneously verifying IRS entity classifications. Put a series of checks and balances into place to further refine the tracking of funds including a comprehensive plan to prevent applicants from acting as pass-through entities.
-
RESULTS:
As a result of increased compliance, the annual departmental budget was increased which, created the opportunity to raise individual grants from $15,000 to $20,000. This budget increase also made it possible to launch a new year-round quick grant program for smaller projects funded up to $2,000. -
The payment structure was also modified to increase the cashflow for grantees, which reduced administrative burden for their organizations and improved project outcomes. (Please see the examples below.)
Led and / or Managed 42 Individuals:
National Reporting, Database Management and Team Training:
Utilized Sales Force to enter data from completed grant funded projects to provide quantitative data for national reports presented to Congress by the Federation of State Councils and the National Endowment for the Humanities. Worked with staff to refine content entry to increase accuracy and reduce administrative burden. Led staff training on ways to better utilize Google for Nonprofit G-Suite software. Created and maintained an archive of event photos, and promotional materials.
Trained and Managed Grant Staff:
Led onboarding training sessions for new and returning grant committee members to effectively review project proposals with an understanding of current federal guidelines. Constructed website pages to serve as educational guides to review during training and to actively use as a reference guide when scoring grant applications. The NMHC board consisted of representatives from different counties throughout the state of New Mexico. This included individuals appointed by Governor Michelle Lujan Grisham.
Humanities-Centered Strategic Branding and Collaborative Planning:
Led the organization through the process of refreshing their brand image. Created continuity by developing a style guide for a new logo, graphic design templates, photography editing criteria, social media content presentations and the development of a new WordPress website. Created a content contribution system and a website reflection team that enabled members of the staff, the community and organizational partners to convey their thoughts in regards to content, presentation style and navigation. Images and articles provided from community members were integrated making the website a more genuine and authentic representation of New Mexico. NM Landscapes were integrated into hero images and footer graphics highlighting the sense of place we collectively call home.
DATA EXAMPLES
Website Launch, ADA Compliance and Culturally Inclusive Content:
The newly launched WordPress website received a 96% ADA accessibility score, 100% design best practices score, and a 92% SEO score from PageSpeed Insights. NMHC brand colors were chosen as they are reflective of New Mexico. A color value scale was applied to these colors to produce design options. The colors applied to text, backgrounds, links and buttons were screened and passed the WebAim contrast checker and met the WCAG AAA guidelines. Additionally, pages were viewed through the Toptal color blindness simulator to confirm content, including photos and graphics, were visible for all 4 conditions: Protanopia, Deuteranopia, Tritanopia, and Greyscale/Achromatopsia.
Through the use of the GTranslate plugin made by Translate AI Multilingual Solutions NMHC website can be translated into 11 languages beyond English (Spanish, Portuguese French, Chinese, German, Arabic, Dutch, Italian, Russian, Japanese and Vietnamese) to reflect demographic survey reports from www.StatisticalAtlas.com. As a part of the strategic communications plan, additional future funding was to be pursued to hire translators to add Zuni, Navajo, Keres, Tewa, Towa, Tiwa, Mescalero and Jicarilla Apache languages that were not part of GTranslate’s current library.
VISUAL EXAMPLES
Elevated Public Presentation:
NMHC’s core branding colors were singled out and individually assigned to each program creating a color coded identification system, used in website navigation and integrated into the style guide used to produce marketing graphics for newspaper ads, social media and the website. Each program was also given a concise descriptive slogan to further enhance marketing efforts and engage new participants. These principles of design were also applied to Instagram highlights and Facebook albums. NOTE: These informational graphics were added to social media recognizing the importance of conveying core information on all platforms.
INCREASED TEAM PRODUCTIVITY BY IMPLEMENTING Internal Content Management Systems:
Developed graphic design templates that followed NMHC’s branding style guide.
DATA EXAMPLES
Increased Audience Reach and Retention:
NEWSLETTER:
Increased the e-newsletter’s open rate by 14.33% moving from 27% to 41%.
Increased combined social media following across 3 platforms by 140%. Created an in-house Facebook group directory with 224 groups in 19 geographic areas of NM along with statewide groups. This resource was created for team collaboration and succession planning. Utilizing this resource enabled organic (unpaid) reach to increase from 250 impressions per post to 9,900 impressions per post. As a result, Facebook as an individual platform alone saw a 95% increase of followers.
GRANT APPLICANT PROCUREMENT:
Successfully met the goal to increase the ratio of new applicants to returning applicants in the grant program. Marketing outreach resulted in a ratio of 70% inquiries coming from new applicants, and 30% returning applicants.
VISUAL EXAMPLES
CONTENT CREATION, LEAD EVENT PHOTOGRAPHER AND LEAD GRAPHIC DESIGNER:
Corrales Arts Center — Corrales, NM
August 2019 – February 2021
Executive Director:
Strategic Plan Management, Team Building and Brand Management:
Led the organization through the transition of being a “club of common interests,” to operating as a formal business/non-profit organization. Facilitated a cohesive branding and marketing plan in collaboration with the Marketing Committee Chair. Designed and implemented a project proposal—P.L.A.A.N.—form to ensure strategic plan goals were being addressed and limited resources were being properly considered. Hosted training workshops for board members. Developed a 5-year plan with 6 primary programming categories developed to improve positive community impact, increased engagement and improve measurable outcomes. Developed a social media strategy that engaged members of niche interest groups and geographically relevant groups on Facebook.
Program Development, Marketing, Branding and Enhanced Public Presentation:
As part of the 5-year planning process, a marketing S.W.O.T analysis was conducted to evaluate organizational activities. 6 program umbrellas were developed to categorize art-based workshops and events. Each program was shaped around a theme, 3 core objectives and a primary target audience. CAC’s core branding colors were singled out and individually assigned to each program creating a color coded identification system, used in website navigation and integrated into the style guide used to produce marketing graphics for newspaper ads, social media and the website. Each program was also given a concise descriptive slogan to further enhance marketing efforts and engage new participants.
Grants and Program Budgets:
Oversaw the content in grant applications and grant reporting; oversaw the implementation of grant funds.
Recruitment of Art Based Instructors and Performers Based on Audience Surveys:
Conducted informal interviews with locals to survey personal interests and health and wellness needs. Identified CAC’s core demographic as seniors (97% were 65+). Conducted interviews with artists to evaluate production and workshop proposals to ensure content related back to CAC’s mission and formed a relationship to CAC’s primary target audience. Examples: pain management through sound healing and music; moving through grief with expressive painting; finding love and life after loss through readers’ theater discussions and general art instruction for various mediums and all skill levels.
Management of Art Exhibitions, Public Performances and Art Education Programming:
Managed gallery show installations, performances and collaborated with local galleries for Arts Crawl events and the annual Corrales Art Studio Tour. Assisted in the development of the framework for ArtUp! a youth afterschool art program. Drafted contracts for all artists and actively promoted activities.
Content Creation, Marketing and Signage:
CONTENT CREATION:
Executed post-production video editing for Salon talks. Created onscreen graphics to present before online performances began. Photographed exhibits and developed content for the newsletter.
MARKETING AND SIGNAGE:
Managed weekly newsletter using Wild Apricot. Sent out press releases. Initiated a more consistent presence on social media and distributed workshop and event announcements to local niche interest groups on Facebook. Used Adobe Photoshop to create gallery signage, newspaper ads, flyers and social media graphics.
Software Training:
Worked with various committees and guided the learning process and effective use of Wild Apricot software for event promotion, event registration and ticket sales.
Journey Pediatrics – Albuquerque, NM
March 2016 – July 31 2019
(Previously J.H. Upplegger M.D. P.C.)
Community Outreach Coordinator / Website Manager / Graphic Designer / Payroll Manager / Medical Billing and Collections Agent:
VISUAL EXAMPLES
Strategic Planning, Data Gathering, Icon Symbol Design and Concept Development:
Actively met with patients to gather data on socio-economic needs. Conducted outreach phone calls to generate reports and tracking sheets related to food insecurity. Proposed and personally developed the “My Goals” prescription pad which was developed as a call-to-action and an educational tool to improve patient health and wellness outcomes. Developed a My Goals icon symbol to provide patients with a visual prompt to associate with resources on the clinic’s website which help them meet exercise and diet goals.
-
RESULTS:
The “My Goals" prescription pad was presented to a team of primary care physicians and was adopted into day-to-day operations. The “My Goals prescription pad” was also integrated into the clinic's pilot program working in conjunction with the Healthy Food Center. - Both patients and providers said the "My Goals" prescription pad increased clarity around health improvement recommendations and provided an easy to use resource guide which made implementing wellness goals less intimidating.
Pilot Program Development, MARKETING AND TEAM TOOLS:
Led clinic initiatives linked to the Healthy Food Center, a pilot program of Roadrunner Food Bank. Worked with 6 other caseworkers from Presbyterian Hospital and UNM Hospital’s satellite clinics and Roadrunner’s team of Health and Wellness personnel. Collaboratively developed programming, to demonstrate a direct correlation between nutrition and successful chronic disease prevention and management. NOTE: Patients facing food insecurity with key medical indicators were tracked and entered into the HFC program with an ID.
Patients who were given a referral to the Healthy Food Center 1) had a specific medical indicator, and 2) were asked the following food insecurity questions.
- Have you run out of food in the last 30 days?
- Have you had fear of running out of food within the last 30 days?
Marketing and Publishing:
Maintained clinic’s website, created lobby signage, promotional materials, informational flyers etc.
Graphic Design, Interactive Signage and a Call-to-Action:
Created a multi-purpose, interactive wall art piece within the clinic’s waiting room. Utilizing graphic design skills and former set construction knowledge to make a floor to ceiling wall mounted sign. At the bottom two cartoon characters played while holding a floating balloon. Notches, paired with numbers representing pounds, were placed behind the two characters and increased in weight (50lbs, 100lbs, 200lbs etc.) going up towards the ceiling. The entire art piece was coated with a slick dry erase surface which: 1) enabled staff to write a call-to-action message inside the balloon to request canned food donations, and 2) enabled staff to draw a thick line up to the notch that indicated the total pounds of food donated each month. Because children often associate notches on the wall with measuring their height, patients ages 6 and under were often spotted trying to use the wall art to measure their height. This sparked educational discussions between youth and their parents regarding different units of measurement as well as the importance of helping others.
Business Office:
Managed bi-weekly payroll. Delinquent account collections agent. Additional duties available upon request.
TEAM TRAINING:
Trained new medical billing staff members.
Corrales Comment Newspaper—Corrales, NM
December 2015 – June 2021
Graphics Designer and Layout Editor / Photojournalist / Website Developer / Office and Payroll Manager:
Strategic Planning, Client Surveys, Business Office and Revenue Expansion:
Team Software Training:
Installed, set up, and updated new software. Developed a user interface training manual for staff to upload content to a WordPress based website. Developed visual training guides for staff to use Adobe Bridge for photo cataloging, and to complete pre-press publishing settings in Adobe Photoshop, and QuarkXPress. Led demonstrations training sessions for staff and the Editor in Chief. Worked with the IT contractor to troubleshoot larger network issues.
VISUAL EXAMPLES
Journalism:
Served as a writer and photojournalist conducting site visits to develop photo essays and conducted interviews. Developed feature articles and photo documentaries for protests, cultural activities, live events, performances and more. Covered local and national stories including the 2017 Women’s March in Washington DC. Consistently given the lead front page story in the annual Garden Issue, the largest publication of the year.
EXAMPLE PHOTO SPREADS
Publishing, Photo Editing, and PREPRESS QUALITY CONTROL:
Oversaw the production of print runs with jobs averaging at $4,000 per issue. Used QuarkXPress (an Adobe In-Design equivalent), to execute the entire newspaper layout for publications up to 48 pages an issue. Ensured all ads had the correct k-black color profile to minimize the chance of misregistration or color bleeding. Communicated with the prepress production team to ensure tech specs were being met for quality control. Processed and edited all photos to ensure optimal print quality. Created compositions for centerfold photo spreads.
VISUAL EXAMPLES
Graphic Design Service for Client Advertisements:
Worked with clients to develop appealing and effective advertisements to reinforce their brand image. Developed spec ads to pursue new advertisers. Consistently produced materials under tight publication deadlines.
Website Design, Web Graphics and Content Management:
Developed a new WordPress website to support multi-media news presentations. Developed spec ads to pursue new advertisers. Published each issue and ensured content translated to both desktops and mobile devices.
Rhombus Publishing Company—Corrales, NM
December 2015 – June 2021
Project Manager / Database Inventory Manager / Systems and Operations Manager / Website Manager:
Strategic Planning and Market Research Analysis:
Operations Management (publishing, bookkeeping, inventory and payroll):
Oversaw the publication of new titles. Worked with authors to establish timelines. Coordinated communication between authors, the editorial and production team, print manufacturers, distributors and retail outlets. Orchestrated bulk order print runs (4,000 + copies) for some titles and utilized print-on-demand options for other titles. Increased operational accuracy to more effectively review profit and loss statements. Rebuilt the Account Edge database. Created standard operating procedures to maintain this software system to effectively manage accounts receivables and inventory. Oversaw bi-weekly payroll.
Marketing, Relationship Building, Publishing, Graphic Design and Project Management:
Facilitated promotional outreach and meetings with bookstore managers. Created promotional materials using Adobe Photoshop and gang printing. Ensured book promotions were delivered to book buyers throughout the Southwest region. Sent out press releases and placed print based newspaper ads.
WEBSITE MANAGEMENT:
Friends of Valle de Oro National Wildlife Refuge–Albuquerque, NM
September 2014 – January 2017
Board of Directors / Director and Chair of Marketing and Outreach Committee / (Originally began as paid Intern)
Special Recognition:
Strategic Plan Management and Audience Expansion:
VISUAL EXAMPLES
Relationship Building, Marketing Plan and Committee Leadership:
- SOCIAL MEDIA MANAGEMENT, EVENT PHOTOGRAPHY, AND GRAPHIC DESIGN:
Served as the lead event photographer and content manager. Increased social media followers by a total of 285%, 117% over the course of an internship and an additional 168% as a board member; collected demographic data and reported it to the board; secured a following from 3 key foundations; developed a Social Media Style Guide to unify the visual presentation between various social media platforms. Used graphic design to make memorable photo album covers on Facebook and Google+.
- MOBILE MURAL PUBLIC ART PROJECT:
Facilitated a collaborative bus wrap project which utilized art making to engage teens in learning about native wildlife and public transportation’s role in the Urban Refuge Initiative. Led and supervised a team made up of 2 additional professional artists, 6 art jurors, 5 curriculum developers and 13 youth artists. Used Adobe Photoshop to digitally collage the work of artists into one unified piece. Created a request for proposals from local graphics agencies to submit project execution bids. The budget was capped at $10,000. Evaluated, selected and oversaw the work of the selected graphics company who printed and wrapped the bus. Hosted a public unveiling event introducing student artists. For all future public events the mobile mural bus was used to connect Refuge visitors with the closest Rail Runner stop and provide Refuge tours.
- URBAN REFUGE A.R.T.S. FESTIVALS:
Procured portable exhibit walls and tents to make it possible to host an art exhibition within a beautiful outdoor setting along the Bosque. A portable solar generator was donated by a sponsor to ensure music broadcasted over speakers without being drowned out by the loud sound that typically comes with a traditional generator. The A.R.T.S. event secured 5 new partners, 6 returning partners, 18 new artists, and 9 performers. ABQ RIDE brought the “Let’s Clear the Air” campaign bus featuring a bus wrap with student artwork about reducing air pollution. Led and supervised a team of 35 volunteers and provided everyone with an event itinerary and specific tasks. Orchestrated a team of videographers to capture the event. Coordinated public safety ensuring local law enforcement security and Emergency Services requirements were met. Coordinated with the Refuge Manager to have adequate porta potties available as well as a hydration station.
- KORNELIAHAUS ART INSTALLTION:
Art Installation: Co-supervised the set construction, installation and public art unveiling of “KORNELIAHAUS” by oil painter and set designer, Cornila Oliver. Oliver created a series of panels that were combined to create a physical space for members of the public to walk through and engage with interactive components. Monitored on-site construction team, reinforced safety best-practices, defined public versus private event criteria as it related to alcohol service at receptions.
The Artistic Image – Albuquerque, NM
April 2014 – January 2015
Marketing and Communications Lead / Graphic Designer / Website Designer /Art Studio Assistant:
Marketing, Publishing and Project Management:
Studio Assistant:
Software Training and Client Service:
Comienzos–Albuquerque, NM
May 2013 – September 2013
Short-term contract position – Art Centered Reentry Pilot Program Developer / Community Transition Program Team Lead:
Art Workshop Instruction:
J.H. Upplegger M.D. P.C., – Albuquerque, NM
September 2008 – March 2016
Archive Catalog Database Management Audit System Project Manager / Billing and Payroll Assistant:
Software Training, Team Leadership and Project Management:
Training Manual Development:
Business Office:
Carlson Hotels Worldwide—Richardson, TX; Phoenix, AZ and Philadelphia, PA
June 2007 – August 2008
Systems and Operation Manager for Radisson Properties - Primary Roles: Assistant Executive Housekeeper and Assistant Banquet Manager
Team Leadership:
Holistic Management Training:
Market Research Analysis Report:
Additional Public Art Centered Community Leadership:
Albuquerque Public Schools – Albuquerque, NM
February 2015 – April 2017
Exhibition specific contract role – Public Exhibition Fine Art Juror
VISUAL EXAMPLES
Juror for the Digital Photography, Special Techniques Category:
ABQ-RIDE – Albuquerque, NM
November 2014 – July 2015
Art Juror and Community Collaborator:
VISUAL EXAMPLES
"Let's Clear the Air" campaign
Vortex Theater – Albuquerque, NM
September 2011– January 2012
Props Designer / Construction Project Manager for Peter Pan the Boy Who Would Not Grow Up:
VISUAL EXAMPLES
"Peter Pan the Boy Who Would Not Grow Up"
CONTACT ABBY
MISSION
To identify points of intersection and use creativity to positively affect change.
MOTTO
Live with passion, be engaged, and seek to do what fascinates, scares and intimidates you because life is both rich and short.
MINDSET
A holistic approach to organizational development is crucial for effective collaboration, growth and sustainability.